Articles
Jul 16, 2026
Innovators Unscripted With Roku
Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Articles
Jul 07, 2026
Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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Articles
Jun 18, 2026
Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize
New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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Articles
May 21, 2026
Innovators Unscripted: Inside the Industry’s First Containerized DSP With Bedrock and Index Cloud
See how Bedrock Platform’s containerized DSP deployment on Index Cloud unlocks faster decisioning, richer optimization, and stronger performance.
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Articles
May 13, 2026
How Index Managed Demand Sources Revenue for Media Owners
See how the Index Managed Demand program sources incremental demand for participating media owners, resulting in net new revenue.
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Articles
May 12, 2026
Building for Programmatic’s Agentic Future With ARTF
ARTF lays the groundwork for agentic AI in programmatic. Learn what it means in practice and why it marks a turning point for real-time decisioning.
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Articles
Apr 21, 2026
Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange
Index Exchange launches Index Cloud, a neutral infrastructure layer for programmatic advertising. Learn how it works and see what partners are already building.
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Articles
Apr 07, 2026
Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic
Sell-side decisioning is creating new avenues for media owners to build more resilient monetization strategies. See how you can take advantage of the opportunity.
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Articles
Mar 31, 2026
AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category
New Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.
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Articles
Mar 26, 2026
Programmatic’s Agentic Future Needs a Stronger Foundation
As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.
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