Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize
New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
Read moreNew data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
Read moreSee how Bedrock Platform’s containerized DSP deployment on Index Cloud unlocks faster decisioning, richer optimization, and stronger performance.
Read moreSee how the Index Managed Demand program sources incremental demand for participating media owners, resulting in net new revenue.
Read moreARTF lays the groundwork for agentic AI in programmatic. Learn what it means in practice and why it marks a turning point for real-time decisioning.
Read moreIndex Exchange launches Index Cloud, a neutral infrastructure layer for programmatic advertising. Learn how it works and see what partners are already building.
Read moreSell-side decisioning is creating new avenues for media owners to build more resilient monetization strategies. See how you can take advantage of the opportunity.
Read moreNew Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.
Read moreAs agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.
Read moreSee how implementing ad podding with Index Exchange helped A+E Global Media boost monetization by 19% while delivering stronger performance and improving efficiency.
Read moreThe next phase of programmatic is here. Learn how agentic sell-side decisioning brings intelligence to the impression, reshaping performance on the open internet.
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