Each year, Cyber Monday reaffirms its title as the top e-commerce event in North America, with advertisers launching special campaigns and paying top advertising dollars to attract customers. Q4 pushes the limits of our Ad Serving platform, campaign registration pipeline and data processing systems, as IX typically experiences at least a 10% increase in daily ...continue reading
As an engineering-first organization, we have a natural tendency to want to observe how our systems behave at their limits. This allows us to uncover issues that no one else that uses the same technologies has been able to explore. One such issue even led us to discover a bug in the Linux kernel, a ...continue reading
Allied Properties Real Estate Investment Trust and RioCan Real Estate Investment Trust’s new office development in the heart of Toronto’s technology district has a core tenant: Index Exchange Inc., the closely held global advertising marketplace. The Toronto-based firm will lease as much as 200,000 square feet (18,600 square meters) at Allied and RioCan’s The Well, the ...continue reading
The platforms powering advertising technology are complex – those powering IX technology are no different. Luckily, our engineering team thrives on scaling highly complex processing systems in the midst of constant growth and marketplace change. We’re pleased to launch our latest series aimed at shedding light into IX’s culture of innovation and the inner workings ...continue reading