Mobile and in-app Archives

Two women outside shopping for the holidays and browsing phone and tablet

Articles

Sep 27, 2022

How to Optimize Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

Topic: Mobile and in-app

How to Optimize Your Holiday Campaign This Season

More Transparency in CTV through Ads.txt and App-ads.txt

How to Select the Right Universal ID: A Guide for Marketers

With Ad-Supported Streaming on the Rise, CTV’s Future Depends on Ad Tech

What’s Wrong with CTV Ad Pods?

How to Optimize Your Holiday Campaign This Season

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace