Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read moreProgrammatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read moreFreestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
Read moreIn today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read moreThe new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read moreNewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
Read moreThere’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
Read moreBeginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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