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Topic: Mobile and in-app

Articles
Nov 21, 2023

6 Ways to Optimize Programmatic Monetization in Streaming TV

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Case studies
Nov 15, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit

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Articles
Oct 17, 2023

Life at Index: A Spotlight on Our Index Black Affinity Group

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Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

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Person holding a mobile phone with a video ad
Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on …

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Mobile phone showi
Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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person sitting on a couch on their mobile phone representing mobile ad market
Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximize Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
Sep 27, 2022

How to Optimize Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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person, mobile phone, laptop
Articles
May 26, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

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