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Category: Articles

Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

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Articles
May 02, 2022

Curate the Open Market with Inventory Packages

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Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

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Articles
Mar 10, 2022

Empowering Women in Advertising: 11 Female Leaders Share Their Advice

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Articles
Mar 02, 2022

How to Navigate the Future of Programmatic

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Pc, Computer, Electronics
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Coffee Cup, Cup, Person
Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

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State of UK Digital Advertising
Articles
Mar 31, 2022

To Build Trust and Lasting Growth, UK Digital Advertising Needs to Commit to Efficiency

For all of the continued uncertainty about the pandemic’s impact on the UK, digital advertising continues its unprecedented growth. Ad …

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Face, Person, Human women in advertising
Articles
Mar 10, 2022

Empowering Women in Advertising: 11 Female Leaders Share Their Advice

Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …

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the future of programmatic omnichannel
Articles
Mar 02, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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Google API in sea of people
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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People grouped together, Ray Ghanbari CTO
Articles
Jan 31, 2022

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …

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Birthday Cake, Food, Cake
Articles
Jan 25, 2022

Reflecting on the 2021 Index Exchange Giving Season

Toward the end of every year, we kick off the Index Exchange Giving Season. It’s an opportunity to reflect back …

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six posters on a cement wall
Articles
Nov 22, 2021

Welcome to the New Index Exchange Brand: A Conversation with CMO Lori Goode

It’s been an exciting week for all of us here at Index Exchange as we just debuted our new brand …

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