The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
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Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
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The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
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Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
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We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
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The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
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