The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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