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Topic: Media buyers

Articles
May 11, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

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Articles
Mar 29, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

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Articles
Dec 06, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

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Articles
Nov 17, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Articles
Oct 24, 2022

This British Black History Month, Make These 4 Commitments to Support Black Employees Year Round

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Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

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Family watching CTV representing content signal transparency
Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency 

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Electronics, Remote Control, Person
Articles
Mar 29, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …

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woman watching CTV advertising
Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

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People watching CTV on the couch programmatic efficiency
Articles
Feb 27, 2023

Programmatic Efficiency Through Collaboration: 3 Trends that Will Transform the UK Digital Landscape in 2023

The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
Dec 16, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Woman, Adult, Female
Articles
Dec 06, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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Couch, Furniture, Sitting
Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
Sep 27, 2022

How to Optimise Your Holiday Campaign This Season 

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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people chatting
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …

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Young group of people looking at their phones and tablet
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World 

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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