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Topic: Web and display

Articles
Dec 16, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Dec 06, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

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Articles
Nov 17, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Articles
Oct 24, 2022

This British Black History Month, Make These 4 Commitments to Support Black Employees Year Round

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Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

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Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

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Woman, Adult, Female
Articles
Dec 06, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
Sep 27, 2022

How to Optimise Your Holiday Campaign This Season 

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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Coffee Cup, Cup, Person
Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

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the future of programmatic omnichannel
Articles
Mar 02, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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Women holding a phone
Case studies
Jul 12, 2021

Spanish Digital Publisher Softonic Boosts Outstream Video Revenue

Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …

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cup of tea and cookies on a table next to a computer
Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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Person, Human, Furniture
Articles
May 08, 2018

How Header Bidding Empowers Media Buyers

The North Star of advertising has always been getting the right message in front of the right person, in the …

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