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Author: Evan Krauss

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Person watch FAST service tv
Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …

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woman watching CTV advertising
Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …

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Person, Human, Restaurant
Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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