Sell-side decisioning is creating new avenues for media owners to build more resilient monetization strategies. See how you can take advantage of the opportunity.
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At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
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Live sports have always delivered unmatched attention for marketers. But securing exposure in these high-stakes moments meant multimillion-dollar sponsorships or …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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It’s been an exciting week for all of us here at Index Exchange as we just debuted our new brand …
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