Education Archives - Index Exchange

Announcing General Availability of the Unified ID Solution

Updated October 30, 2018 Today, we’re excited to announce general availability of support for The Trade Desk’s Unified ID Solution within the Index Exchange Header Tag Wrapper. As this rolls out over the next two weeks, Wrapper Publishers can begin to collect and share the Unified ID Solution’s common identifier. This functionality is supported by ...continue reading

Oct 21

Education

Identity 101

Oct 04

Education

Header Bidding 101

Oct 04

Education

About Index Exchange

Oct 04

Education

Header Bidding Wrapper: What’s Ahead for the Wrapper?

Oct 04

Education

Header Bidding Wrapper Best Practices

Oct 04

Education

The Future of Programmatic Advertising

Oct 04

Education IX Perspectives

How Header Bidding Empowers Buyers

The North Star of advertising has always been getting the right message in front of the right person, in the right place, at the right time. Before the broad adoption of header bidding, buyers faced significant obstacles on their journey – such as limited visibility into inventory, inconsistent access to audiences and difficult forecasting. Buyers ...continue reading

May 08

Education