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Category: Education

Announcing General Availability of the Unified ID Solution

Updated October 30, 2018 Announcing General Availability of the Unified ID Solution Today, we’re excited to announce general availability of support for The Trade Desk’s Unified ID Solution within the Index Exchange Header Tag Wrapper. As this rolls out over the next two weeks, Wrapper Publishers can begin to collect and share the Unified ID ...continue reading

Oct 21

Education Perspectives Product

About Index Exchange

Oct 04

Education Perspectives Video

The Future of Programmatic Advertising Video

Oct 04

Education Perspectives

IX MasterClass: GDPR: Consent

May 31

Education Perspectives Video

IX MasterClass: Wrapper Mechanics

Take a behind-the-scenes look at your header tag wrapper to see how bids are passed from your exchange partners to your ad server. Use the tools listed below to follow along with the video: Chrome browser inspect tool Filtered values for the network calls: /indexww|cygnus|gdfp|adtech|jpt|pubm/ Online Javascript Beautifier tool

May 24

Education Perspectives Video

IX MasterClass: GDPR: What to Expect

May 16

Education Perspectives Video

How Header Bidding Empowers Buyers

How Header Bidding Empowers Buyers The North Star of advertising has always been getting the right message in front of the right person, in the right place, at the right time. Before the broad adoption of header bidding, buyers faced significant obstacles on their journey – such as limited visibility into inventory, inconsistent access to ...continue reading

May 08

Education Perspectives Product

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