Updated October 30, 2018 Today, we’re excited to announce general availability of support for The Trade Desk’s Unified ID Solution within the Index Exchange Header Tag Wrapper. As this rolls out over the next two weeks, Wrapper Publishers can begin to collect and share the Unified ID Solution’s common identifier. This functionality is supported by ...continue reading
Take a behind-the-scenes look at your header tag wrapper to see how bids are passed from your exchange partners to your ad server. Use the tools listed below to follow along with the video: Chrome browser inspect tool Filtered values for the network calls: /indexww|cygnus|gdfp|adtech|jpt|pubm/ Online Javascript Beautifier tool
The North Star of advertising has always been getting the right message in front of the right person, in the right place, at the right time. Before the broad adoption of header bidding, buyers faced significant obstacles on their journey – such as limited visibility into inventory, inconsistent access to audiences and difficult forecasting. Buyers ...continue reading