Ad Fontes Media is the leading provider of news quality, reliability, and political bias intelligence for the advertising ecosystem. Using a combination of human expert analysis, proprietary methodology, and AI-powered technology, Ad Fontes evaluates news at both the source and content level to help advertisers identify high-quality news environments. Its contextual segments (including High-Quality News, Left- and Right-Leaning News, and customizable solutions) can be layered on top of existing brand safety, suitability, and audience targeting strategies to add an additional signal of content quality. This high-quality news environment creates high-quality outcomes by increasing reach, and has been proven to improve CPA and CVR, while lowering CPMs.
