Audience Town is the only data provider that’s 100% focused on mapping and segmenting the Home Journey through the pre-, during and post-move stages. Our proprietary Whengine™ analyzes billions of daily signals to build audience segments based on real people, property A point of presence such as a website, social media account, or blog on the web that is an asset of an entity such as an individual or corporation and used for the purpose of representing a brand, person or other identity., household, transaction, listings, web, timing, and life-event data (not just static demographics). We go beyond intent with rich household context: income, property type, family size, lifestyle, even pet ownership. You can target DIYers, first-time buyers, growing families, or downsizers, all filtered by mover stage. Movers spend big. Now you can reach them when it matters.
