Elcano helps media buyers curate programmatic inventory before bid requests reach the DSP. Its platform evaluates supply using campaign, quality, and performance signals to identify inventory aligned with campaign objectives.
Elcano’s AI optimization agent, Victoria, uses real-time performance data to adjust curated supply as campaigns run. It can remove underperforming inventory and expand supply patterns associated with stronger performance, helping media buyers continuously refine curated deals based on campaign results.”
