Endorsable helps media buyers understand and activate fandom and cultural audiences across digital media. Its EndorseIQ platform brings together behavioral signals from sources such as biolink interactions, newsletter opt-ins, merchandise sales, and other fandom activity to identify audiences connected to actors, athletes, musicians, influencers, and creators.
Media buyers can use EndorseIQ to discover and explore fandoms, with each audience enriched with more than 300 data points and benchmarked against the general US population. Endorsable also combines individual fandoms to create broader cultural audiences based on shared interests and communities.
