Peer39 surfaces the largest set of global identity-free signals, ensuring advertisers’ campaigns are contextually relevant and in quality environments across the web, Connected TV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. (CTV), and mobile apps.
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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