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Intelligence, Meet Impression: What Sell-Side Decisioning Means for Programmatic Advertising
For years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That …
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Articles
Making Every Millisecond Count: How Index Cloud Creates More Programmatic Efficiency
As an SSP, we have a panoramic view of the open internet. Spikes in digital traffic reflect where consumer attention …
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Case studies
How a Global Hotel Brand Cut Cost per Booking by 41% With dentsu, Chalice AI, and Index Cloud
To turn media quality into a buying signal, dentsu activated Chalice’s CurateAI technology through Index Marketplaces.
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