SportX is a premium sports media marketplace that simplifies how advertisers and agencies access live sports and highly engaged sports audiences across CTV, OLV, and display. Live sports is at the center of SportX, with premium inventory across the NFL, college football, MLB, NBA, NHL, soccer, golf, tennis, WNBA, and motorsports, extending beyond the game into pre- and post-game coverage, highlights, analysis, sports news, and fantasy.
Inventory is available through curated PMPs and deal IDs, direct IO and managed service, always-on sports marketplaces, and custom league, sport, and audience solutions, allowing agencies to buy through their existing infrastructure and preferred DSPs. SportX leadership brings 30+ years of experience across major sports leagues, media companies, agencies, and sponsorship, and can serve as a primary sports media solution or complement an agency’s existing league, publisher, and sponsorship relationships.
