Subjective brings real-time, supply-side decisioning to CTV through agentic curation. Rather than relying on static audience segments, its platform evaluates predictive audience and contextual signals within the bidstream to dynamically generate segments and PMPs designed to optimize toward campaign outcomes.
Subjective’s engine translates bidstream signals into predictive audience and contextual characteristics, continuously adapting strategies based on factors such as performance, geography, time of day, and day of week. Its public segments are designed to maximize reach and efficient CPMs, while custom segments can optimize toward lower-funnel conversion goals.
