A Customer Data Platform (CDP) that helps enterprise brands unify their first-party customer data, resolve identities across devices and channels, and activate audiences across every channel. Built in Europe with GDPR and privacy-compliance at its core, Zeotap enables real-time personalisation and activation at enterprise scale.
Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
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Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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