A Customer Data Platform (CDP) that helps enterprise brands unify their first-party customer data, resolve identities across devices and channels, and activate audiences across every channel. Built in Europe with GDPR and privacy-compliance at its core, Zeotap enables real-time personalisation and activation at enterprise scale.
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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