Articles
Apr 15, 2021
Combatting Malvertising with Buyers.json and DemandChain
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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Articles
Dec 19, 2019
What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency
Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
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Articles
Sep 08, 2017
How to End Invalid Traffic: Media Owner and Exchange Best Practices
Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …
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