Overview Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
Read more
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read more
Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on …
Read more
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read more
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read more
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more
‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
Read more
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …
Read more