Mike McNeeley, Author at Index Exchange

Articles

Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …

Author: Mike McNeeley

Sustainability in Advertising: Impactful Actions for a Greener Future

It’s Time to Overhaul Price Floors in Programmatic Advertising

Feed Your Ambition: Engineering at Index Exchange

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange

To Stay Competitive, UK Broadcasters Should Embrace Programmatic

Q&A with FreeWheel on Programmatic in Streaming TV

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

Reflecting on the Economics of Programmatic