Mike Mullin, Author at Index Exchange

Articles

07 Jul, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

Articles

26 May, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners. …

Author: Mike Mullin

What Is Curation and How Is It Transforming Programmatic Advertising?

Engineering Scalable Solutions: Machine Learning and Optimisation at Index Exchange

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Shoppers

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace