The Evolution of Supply Path Optimisation Featuring Scope3’s Brian O’Kelley
Video transcript Lori Goode: There’s a confluence of events occurring in ad tech today, all driving towards more efficiency and …
Read moreVideo transcript Lori Goode: There’s a confluence of events occurring in ad tech today, all driving towards more efficiency and …
Read moreHow programmatic guaranteed deals work Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an …
Read moreTypes of programmatic deals The traditional linear TV and broadcast world was built on one-to-one and handshake deals, which now …
Read moreVideo transcript Lori Goode: Sustainability is one of the most pressing challenges facing the ad industry today. We all have …
Read moreCreating a programmatic deal There are several deal types in streaming TV—programmatic guaranteed, preferred, private auctions, and inventory packages—and each …
Read moreVideo transcript This video was originally published on August 17, 2023. It was updated on April 23, 2024 to clarify …
Read moreVideo transcript Lori Goode: Achieving a sustainable programmatic marketplace requires collaboration across the entire advertising industry. One of the organisations …
Read moreVideo transcript Lori Goode: There’s an increased urgency for the advertising industry to reduce its carbon footprint now, and ultimately …
Read moreWhat is app-ads.txt and how does it bring transparency to streaming TV? Part of the Authorized Digital Sellers standards from …
Read moreReducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
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