Blog
Jul 16, 2024
What Is PAIR?
Understanding PAIR: a first-party data solution As the end of third-party cookies approaches, our industry has an opportunity to implement …
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Blog
Jun 12, 2024
What Are MFA Sites and How Do They Affect the Media Landscape?
Understanding MFA sites As MFA sites grow in prevalence, the programmatic industry is increasingly confronted with a need to combat …
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Blog
Apr 17, 2024
How Content Signals Are Shared in Streaming TV
Sharing content signals in streaming TV Media buyers are increasingly looking for more context in streaming TV, such as what …
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Blog
Apr 08, 2024
Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel
Video transcript Andrew Casale: Amidst the tremendous rise of streaming television, the programmatic ecosystem has been moving quickly to innovate and …
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Blog
Feb 02, 2024
Privacy Sandbox: What Is the Topics API?
Interest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and …
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Blog
Jan 15, 2024
Privacy Sandbox: What Is the Protected Audience API?
How the Protected Audience API works Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …
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Blog
Nov 28, 2023
Addressability Solutions for a Post-Cookie World
Privacy-centric addressability solutions Third-party cookies are already restricted in browsers like Safari, Firefox, and Edge, and Google Chrome also plans …
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Blog
Nov 06, 2023
The Evolution of Supply Path Optimisation Featuring Scope3’s Brian O’Kelley
Video transcript Lori Goode: There’s a confluence of events occurring in ad tech today, all driving towards more efficiency and …
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Blog
Oct 30, 2023
How Programmatic Guaranteed Deals Work in Streaming TV
How programmatic guaranteed deals work Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an …
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Blog
Oct 16, 2023
How To Make a Programmatic Deal in Streaming TV
Creating a programmatic deal There are several deal types in streaming TV—programmatic guaranteed, preferred, private auctions, and inventory packages—and each …
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