The Importance of QPS Optimization in Programmatic
Why QPS optimization matters The programmatic industry has achieved remarkable growth and scale over the past decade. The open internet …
Read moreWhy QPS optimization matters The programmatic industry has achieved remarkable growth and scale over the past decade. The open internet …
Read moreThe importance of supply chain transparency across the programmatic ecosystem Supply chain transparency ensures brand safety, promotes inventory quality, and …
Read moreUnderstanding live event advertising in streaming TV Programmatic in live streaming still poses real business and technical challenges, preventing marketers …
Read moreUnderstanding MFA and supply chain quality Since the advent of programmatic and automated buying, quality of the supply chain has …
Read moreWhat are curated marketplaces? Curation creates more efficiency for everyone across the ad ecosystem—from media owners to buyers—by reusing existing …
Read moreUnderstanding PAIR: a first-party data solution As the end of third-party cookies approaches, our industry has an opportunity to implement …
Read moreUnderstanding MFA sites As MFA sites grow in prevalence, the programmatic industry is increasingly confronted with a need to combat …
Read moreThe Video Privacy Protection Act and streaming TV While the original purpose of the decades-old Video Privacy Protection Act, or …
Read moreSharing content signals in streaming TV Media buyers are increasingly looking for more context in streaming TV, such as what …
Read moreVideo transcript Andrew Casale: Amidst the tremendous rise of streaming television, the programmatic ecosystem has been moving quickly to innovate …
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