Blog
Sep 26, 2023
How Programmatic Guaranteed Deals Work in Streaming TV
How programmatic guaranteed deals work Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an …
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Blog
Sep 12, 2023
How To Make a Programmatic Deal in Streaming TV
Creating a programmatic deal There are several deal types in streaming TV—programmatic guaranteed, preferred, private auctions, and inventory packages—and each …
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Blog
Aug 29, 2023
Understanding the Types of Programmatic Deals in Streaming TV
Types of programmatic deals The traditional linear TV and broadcast world was built on one-to-one and handshake deals, which now …
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Blog
Aug 17, 2023
Understanding the New Video Placement Guidelines Featuring IAB Tech Lab
Video transcript Tyler Taylor: As you may have heard, the IAB Tech Lab recently updated the Video Ad Format guidelines …
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Blog
Aug 07, 2023
Understanding the True Value of Green Media Featuring Scope3
Video transcript Lori Goode: Sustainability is one of the most pressing challenges facing the ad industry today. We all have …
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Blog
Aug 07, 2023
Best Practices for Sustainability in the Programmatic Supply Chain Featuring IAB Tech Lab
Video Transcript Lori Goode: Achieving a sustainable programmatic marketplace requires collaboration across the entire advertising industry. One of the organizations …
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Blog
Aug 07, 2023
Accelerating Sustainable Change Across the Advertising Ecosystem Featuring Ad Net Zero
Video transcript Lori Goode: There’s an increased urgency for the advertising industry to reduce its carbon footprint now, and ultimately …
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Blog
Jun 22, 2023
The Nuances of App-ads.txt Compliance in Streaming TV
What is app-ads.txt and how does it bring transparency to streaming TV? Part of the Authorized Digital Sellers standards from …
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Blog
Jun 20, 2023
Understanding Carriage Agreements and Inventory Splits in Streaming TV
Carriage agreements in streaming TV In traditional broadcast and linear TV, network owners strike different carriage and inventory agreements between …
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Blog
Jun 05, 2023
How Ad Podding Improves Sustainability in Advertising
Reducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
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