How Programmatic Guaranteed Deals Work in Streaming TV
How programmatic guaranteed deals work Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an …
Read moreHow programmatic guaranteed deals work Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an …
Read moreCreating a programmatic deal There are several deal types in streaming TV—programmatic guaranteed, preferred, private auctions, and inventory packages—and each …
Read moreTypes of programmatic deals The traditional linear TV and broadcast world was built on one-to-one and handshake deals, which now …
Read moreVideo transcript Tyler Taylor: As you may have heard, the IAB Tech Lab recently updated the Video Ad Format guidelines …
Read moreVideo transcript Lori Goode: Sustainability is one of the most pressing challenges facing the ad industry today. We all have …
Read moreVideo Transcript Lori Goode: Achieving a sustainable programmatic marketplace requires collaboration across the entire advertising industry. One of the organizations …
Read moreVideo transcript Lori Goode: There’s an increased urgency for the advertising industry to reduce its carbon footprint now, and ultimately …
Read moreWhat is app-ads.txt and how does it bring transparency to streaming TV? Part of the Authorized Digital Sellers standards from …
Read moreCarriage agreements in streaming TV In traditional broadcast and linear TV, network owners strike different carriage and inventory agreements between …
Read moreReducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
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