Blog
Sep 24, 2024
How To Protect Programmatic Campaigns from MFA and Fraud
Understanding MFA and supply chain quality Since the advent of programmatic and automated buying, quality of the supply chain has …
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Blog
Aug 14, 2024
How Curated Marketplaces Add Value to the Advertising Ecosystem
What are curated marketplaces? Curation creates more efficiency for everyone across the ad ecosystem—from media owners to buyers—by reusing existing …
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Blog
Aug 13, 2024
What Is PAIR?
Understanding PAIR: a first-party data solution As the end of third-party cookies approaches, our industry has an opportunity to implement …
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Blog
Jun 12, 2024
What Are MFA Sites and How Do They Affect the Media Landscape?
Understanding MFA sites As MFA sites grow in prevalence, the programmatic industry is increasingly confronted with a need to combat …
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Blog
May 14, 2024
What the Video Privacy Protection Act Means for Streaming TV
The Video Privacy Protection Act and streaming TV While the original purpose of the decades-old Video Privacy Protection Act, or …
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Blog
Apr 17, 2024
How Content Signals Are Shared in Streaming TV
Sharing content signals in streaming TV Media buyers are increasingly looking for more context in streaming TV, such as what …
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Blog
Mar 20, 2024
Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel
Video transcript Andrew Casale: Amidst the tremendous rise of streaming television, the programmatic ecosystem has been moving quickly to innovate …
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Blog
Jan 17, 2024
Privacy Sandbox: What Is the Topics API?
Interest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and …
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Blog
Dec 12, 2023
Privacy Sandbox: What Is the Protected Audience API?
How the Protected Audience API works Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …
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Blog
Nov 28, 2023
Addressability Solutions for a Post-Cookie World
Privacy-centric addressability solutions Third-party cookies are already restricted in browsers like Safari, Firefox, and Edge, and Google Chrome also plans …
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