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Adele Wieser

Articles by Adele Wieser

With over 12+ years digital experience and 8+ years in programmatic, Adele has secured a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.

Adele got her first taste of the power of technology in the digital ecosystem straight out of university, optimising the performance campaigns for marketers and agencies at two market leading media owners in Australia. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for media owners, marketers and agencies.

Making the transition into the technology space in early 2012, Adele furthered her expertise in programmatic by working with exchange technology and began consulting for CoLab Media Consulting in 2016 before her appointment as Country Manager at Index Exchange in 2017. As one of the first employees in APAC, she was tasked with growing Index’s footprint by building a team and educating media owners, marketers and agencies on the promise of programmatic media. In 2019, Adele was appointed as Regional Managing Director and is responsible for overseeing the company’s operations, strategic direction and future growth opportunities for the APAC region.