How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing
A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …
Read moreA people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …
Read moreEditor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
Read moreIndex Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
Read moreIn March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
Read moreOverview Like many publishers in today’s climate, Apartment Therapy, a lifestyle publishing company focused on home, is constantly looking for …
Read moreAs is the case for many organizations worldwide, the COVID-19 pandemic has necessitated a new normal for our employees, customers, …
Read moreThe health and safety of our employees, customers, and local communities has always been our top priority at Index Exchange, …
Read moreLast year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
Read moreWith 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read moreWe’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …
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