Articles
Apr 15, 2021
Celebrating Women’s History Month
There was no shortage of conversations around diversity, inclusion, and women’s empowerment at Index Exchange this Women’s History Month. We …
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Articles
Mar 03, 2021
Celebrating Black History Month
First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black …
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Articles
Feb 04, 2021
Stepping into Tomorrow—Reflecting on Index All Hands 2021
Last week, we celebrated our eighth Index All Hands, an annual gathering of Indexers from across the globe to reflect …
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Articles
Jan 21, 2021
Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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Articles
Jan 14, 2021
5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange
As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
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Case studies
Aug 13, 2020
How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing
A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …
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Articles
Jul 20, 2020
Announcing Global Support for LiveRamp IdentityLink®
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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Articles
Jun 15, 2020
Introducing IX Bridge: Providing Identity to All Media Owners
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
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Articles
Jun 11, 2020
Early Results and New Partners for Exchange Fee Reduction (XFR) Incentive Program
In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
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Case studies
May 01, 2020
Success Stories: Apartment Therapy
Index helped Apartment Therapy capture incremental agency spend via a new media owner-controlled programmatic deal feature called post-auction discounts.
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