Articles
Jan 14, 2021
5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange
As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
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Case studies
Aug 13, 2020
How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing
A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …
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Articles
Jul 20, 2020
Announcing Global Support for LiveRamp IdentityLink®
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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Articles
Jun 15, 2020
Introducing IX Bridge: Providing Identity to All Media Owners
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
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Articles
Jun 11, 2020
Early Results and New Partners for Exchange Fee Reduction (XFR) Incentive Program
In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
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Case studies
May 01, 2020
Success Stories: Apartment Therapy
Index helped Apartment Therapy capture incremental agency spend via a new media owner-controlled programmatic deal feature called post-auction discounts.
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Articles
Apr 03, 2020
How Index Works From Home
As is the case for many organizations worldwide, the COVID-19 pandemic has necessitated a new normal for our employees, customers, …
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Articles
Mar 17, 2020
Our Response to COVID-19
The health and safety of our employees, customers, and local communities has always been our top priority at Index Exchange, …
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Articles
Jan 28, 2020
Our Vision for the Cookieless Future: A More Efficient Means of Addressability
Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
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Articles
Dec 30, 2019
California Consumer Privacy Act (CCPA) Readiness at Index
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
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