Janette Higginson, Author at Index Exchange

Articles by Janette Higginson

With 13 years of experience in digital marketing and 10 years focused on programmatic, Janette has built a solid career in the ad tech community, serving as an educator of programmatic advertising for buyers and using her consultative approach to strategically align with customer needs. Janette began her career in journalism before entering the world of digital sales for Linkedin, iCumulus and Yahoo7, where she sharpened her programmatic trading and management skills. From there, Janette worked at Criteo before moving on to Postr and becoming Global Head of Ad Strategy and Platforms. In 2018, she joined Index Exchange — the world’s largest, independent advertising exchange — where she leads all buy-side business endeavours across APAC.