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Author: Mike McNeeley

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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man using google chrome on laptop
Articles
Dec 12, 2023

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Man scrolling on tablet
Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …

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Four people sitting on a couch looking at a laptop and smiling
Articles
Jan 31, 2022

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organizations. Ray brings …

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women sitting using her cellphone while her laptop is sitting on her lap
Articles
Mar 18, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …

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