Mike Mullin, Author at Index Exchange

Articles

Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

Articles

May 26, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

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Author: Mike Mullin

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising

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What Is Curation and How Is It Transforming Programmatic Advertising?

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace