Mike Mullin, Author at Index Exchange

Articles

Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

Articles

May 26, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

Author: Mike Mullin

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

Sustainability in Advertising: Impactful Actions for a Greener Future

It’s Time to Overhaul Price Floors in Programmatic Advertising

Feed Your Ambition: Engineering at Index Exchange

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace