Comscore is a global media measurement and analytics company that provides a trusted currency for planning, transacting, and evaluating audience and advertising performance across platforms—including digital, television, and mobile. It serves a broad portfolio of clients—including media publishers, agencies, advertisers, and content owners—empowering them with cross‑platform insights to drive informed decision‑making and maximize media effectiveness.
Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
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Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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