Lotame Audiences empower global marketers to unlock your entire audience on any device. Our data sets include declared and demonstrated behavioral data from publisher partners, purchase and intent data from offline providers, demographic data, B2B data, CRM data, email data and survey-based panels. Thoroughly vetted and collected and processed in real time, Lotame Data Exchange prepackaged and custom audiences deliver the quality and accuracy marketers need to smash advertising KPIs.
Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
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Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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