Lotame Audiences empower global marketers to unlock your entire audience on any device. Our data sets include declared and demonstrated behavioral data from publisher partners, purchase and intent data from offline providers, demographic data, B2B data, CRM data, email data and survey-based panels. Thoroughly vetted and collected and processed in real time, Lotame Data Exchange prepackaged and custom audiences deliver the quality and accuracy marketers need to smash advertising KPIs.
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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