Genius Sports Audiences are the industry’s only deterministic, transaction-based audiences purpose-built for sports and entertainment. Powered by the Genius Fan Graph, our data is anchored in actual, individual-level transactions across a network of more than 250 million verified US consumers. With unmatched domain expertise in sports, media, entertainment, and retail, Genius Sports connects what fans do, watch, and buy, linking verified consumer purchases to real fandom.
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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