Genius Sports Audiences are the industry’s only deterministic, transaction-based audiences purpose-built for sports and entertainment. Powered by the Genius Fan Graph, our data is anchored in actual, individual-level transactions across a network of more than 250 million verified US consumers. With unmatched domain expertise in sports, media, entertainment, and retail, Genius Sports connects what fans do, watch, and buy, linking verified consumer purchases to real fandom.
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