Genius Sports Audiences are the industry’s only deterministic, transaction-based audiences purpose-built for sports and entertainment. Powered by the Genius Fan Graph, our data is anchored in actual, individual-level transactions across a network of more than 250 million verified US consumers. With unmatched domain expertise in sports, media, entertainment, and retail, Genius Sports connects what fans do, watch, and buy, linking verified consumer purchases to real fandom.
Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
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Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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