illuma is an AI company offering media-agnostic, advanced contextual tools which support smarter trading for buyers and sellers across the web, apps, and CTV. We’re a valued partner to many leading global brands, agencies,Media Owners, and platforms. illuma was founded 10 years ago in London by a team of computer scientists, and we also now have offices in New York. illuma’s technology offers a unique ability to dynamically learn and adjust targeting in real time in live campaigns based on contextual signals that are driving buyer outcomes. The result is immediate and informed scale for advertisers, expanding brand reach to more of the right audiences at the right moments while maintaining consumer privacy. Additionally, our deep understanding of content vastly improves the transparency and accuracy of contextual tagging at scale, reducing wastage for advertisers and improving brand safety and suitability across the ecosystem.
Back to blog
News
illuma
You might also like
See allArticles
Innovators Unscripted With Roku
Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
Read moreArticles
Innovators Unscripted With WPP
Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
Read moreArticles
Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
Read more


