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Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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Case studies
WPP Media and Nano Interactive Reach Niche Hospitality Decision-Makers With Index Marketplaces
See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize
New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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