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Articles

Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value

Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.

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Case studies

WPP Media and Nano Interactive Reach Niche Hospitality Decision-Makers With Index Marketplaces

See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.

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Articles

Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize

New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.

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