The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
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As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …
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Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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