Adam Heimlich of Chalice and Sally Lee of Canvas Worldwide join Innovators Unscripted to share how AI and custom algorithms are driving programmatic performance.
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Randi Stipe, CMO of The Weather Company, joins Innovators Unscripted to explore how to leverage weather data and AI to drive relevance, precision, and performance.
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Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
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Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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When a major global financial institution wanted to lower its advertising-related carbon footprint, the agency teamed up with Index Exchange to fine-tune its media-buying strategy.
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Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.
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