Programmatic advertising is undergoing a major transformation. Increasingly, media buyers are recognizing the value of being one step closer to …
Read more
New Index Exchange data shows how live sports streaming audiences shifted during the Disney and YouTube TV dispute—and what marketers can do to stay ahead.
Read more
See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.
Read more
Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
Read more
Advancements in show-level intelligence, contextual targeting, and reporting are poised to shape the next era of streaming TV. But a …
Read more
Live sports have always delivered unmatched attention for marketers. But securing exposure in these high-stakes moments meant multimillion-dollar sponsorships or …
Read more
Discover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.
Read more
Learn how Index Marketplaces and sell-side decisioning helped Smart Supply deliver impressive video performance, driving efficiency and long-term value.
Read more
Want more? Check out the Innovators Unscripted Bonus Round with Nick Halas. Dentsu EMEA’s Nick Halas on how sell-side decisioning …
Read more
LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
Read more