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Topic: Media buyers

Articles
Jul 10, 2025

Innovators Unscripted With Scope3

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Case studies
Jul 01, 2025

StackAdapt Enhances Streaming TV Efficiency with Index Exchange’s Ad Podding Solution 

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Articles
May 22, 2025

The New Era of Live Event Advertising in Streaming

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Articles
Apr 09, 2025

Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Exchange quality and eliminating MFA sites on a laptop screen
Articles
May 07, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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People looking at the new PLCMT definitions on a computer
Articles
Apr 24, 2024

Supporting the New IAB PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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ad podding
Articles
Mar 26, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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People watch Political Advertising on a tv
Articles
Feb 13, 2024

Political Advertising in Streaming TV: Q&A With Madhive

The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …

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man using google chrome on laptop
Articles
Dec 12, 2023

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Andrew Casale speaking with customers
Articles
Dec 07, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Lori goode Sustainability in Advertising
Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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Computer Hardware, Electronics, Hardware
Articles
Jun 13, 2023

Q&A With FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Person watch FAST service tv
Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …

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Family watching CTV representing content signal transparency
Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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