Articles
Jun 13, 2023
Q&A With FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Articles
Jun 07, 2023
Why FAST Services Are a Can’t-Miss Opportunity for Marketers
Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …
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Articles
Apr 24, 2023
Streaming TV Scale Depends on Content Signal Transparency
The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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Articles
Apr 19, 2023
An Open Letter: Strengthening Our Partnership and Commitment to DSPs
To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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Articles
Mar 02, 2023
CTV Advertising Delivers Control and Efficiency for Marketers
Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …
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Articles
Dec 16, 2022
The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Case studies
Nov 07, 2022
How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand
Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and devices can be challenging.
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Articles
Nov 01, 2022
Realizing the True Value of Programmatic CTV
According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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Articles
Oct 13, 2022
Q&A With Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market
As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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Articles
Sep 29, 2022
Why CTV Will Power the Future of Political Advertising
Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
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