The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …
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The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
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Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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The North Star of advertising has always been getting the right message in front of the right person, in the …
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