Articles
Feb 23, 2022
How to Navigate the Future of Programmatic
The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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Case studies
Jul 12, 2021
Spanish Digital Publisher Softonic Boosts Outstream Video Revenue
Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
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Articles
Jun 25, 2021
Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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Articles
May 08, 2018
How Header Bidding Empowers Media Buyers
The North Star of advertising has always been getting the right message in front of the right person, in the …
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