Case studies
Aug 14, 2024
Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products
Deakin University leads in sustainable digital advertising with Index’s Green Media Products.
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Articles
Jul 22, 2024
Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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Articles
Jul 02, 2024
Insights From Our Privacy Sandbox Testing
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
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Articles
May 07, 2024
Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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Articles
Apr 24, 2024
Supporting the New IAB PLCMT Guidelines for Video Inventory
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Articles
Mar 21, 2024
New Privacy Sandbox Reporting Introduces More Transparency Into Performance
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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Articles
Dec 12, 2023
What Is Google’s Privacy Sandbox and How Can You Get Started?
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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Articles
Oct 06, 2022
How To Maximize Ad Revenue This Holiday Season
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Articles
Sep 27, 2022
How To Optimize Your Holiday Campaign This Season
‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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Articles
Apr 27, 2022
Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators
Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …
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