Articles
Sep 17, 2024
Articles
Dec 18, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
Apr 19, 2023
An Open Letter: Strengthening Our Partnership and Commitment to DSPs
To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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Articles
Jun 14, 2022
Improvements in Price Discovery will Accelerate the Growth of Programmatic
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
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