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Catherine Cho

Articles by Catherine Cho

Catherine Cho is a lead product manager at Index Exchange, where she is responsible for building a number of streaming TV products. With extensive experience in the streaming industry and connected TV advertising market, Catherine is now focused on establishing Index Exchange as the streaming TV market leader by creating best practices, growing private marketplace (PMP) capabilities, and building new ad podding features. Outside of work, she enjoys practicing golf all year round in California and traveling with her husband and two daughters.

Live event streaming
Articles
May 22, 2025

The New Era of Live Event Advertising in Streaming

In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.  

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