With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
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We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …
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Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
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The North Star of advertising has always been getting the right message in front of the right person, in the …
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Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …
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