Articles
Dec 30, 2019
California Consumer Privacy Act (CCPA) Readiness at Index
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read more
Articles
May 20, 2019
How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding
We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …
Read more
Articles
Feb 13, 2019
Announcing General Availability for LiveRamp IdentityLink
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read more
Articles
May 08, 2018
How Header Bidding Empowers Media Buyers
The North Star of advertising has always been getting the right message in front of the right person, in the …
Read more
Articles
Sep 08, 2017
How to End Invalid Traffic: Media Owner and Exchange Best Practices
Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …
Read more