Jeff Saucerman, Author at Index Exchange

Articles by Jeff Saucerman

With over 10 years of programmatic experience, Jeff oversees the streaming TV supply at Index Exchange. When he’s not partnering with our top streaming TV publishers to help optimize all aspects of their programmatic businesses, he loves to watch TV, play FIFA, and occasionally explore the Oregon outdoors with his dog and best friend, Pasha.

Articles

Jul 07, 2026

Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value

Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.

Articles

Nov 18, 2025

What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior

New Index Exchange data shows how live sports streaming audiences shifted during the Disney and YouTube TV dispute—and what marketers can do to stay ahead.

TV screen with Hot Ones showing content discovery in Streaming TV

Articles

May 22, 2024

Improving Content Discovery in Streaming TV: Q&A With Plex

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Articles by Jeff Saucerman

Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value

What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior

Improving Content Discovery in Streaming TV: Q&A With Plex